BRANDING AND WEB DEVELOPMENT
Fast Park is a mobile application solution for state and national parks. The color palette was chosen to align with the National Park arrowhead badge. The iconic logo is meant to highlight an F and a P while creating a graphic that alludes to entering and exiting.
The website was designed to enable customers to quickly and easily download the app, while highlighting a few of the many useful features of Fast Park.
Logos are the primary visual representation of your business. Customers will come to recognize the entirety of your company by your logo, so it's important to get it right.
Because of this, we take our time designing memorable and enticing logos. A fitting logo grabs attention, makes a strong first impression, is the foundation of your brand identity, separates you from competition and fosters brand loyalty.
WEB DESIGN & DEVELOPMENT
The site revolves around a linked NavBar that follows the user down the page. After one initial load, all website content is available throughout the vertical page, preventing undesirable loading time. While the site is vertically dense, it is visually stimulating to counteract the short attention spans of modern consumers.
At any time, the viewer can return to the top of the page by clicking the take a look around button on the top left of the screen. Because the NavBar follows the user, it is very easy and quick to navigate to the varying sections of the site.